You have a home to sell and you really just want to sell it at the best price. Millennials are also known as Generation Y, men and women in the their mid-twenties to mid-thirties. They are not buying homes as previous generations did.
Many Millennials lead busy lives, moving frequently for their job, and do not see much value in owning a home. Here are some tips on including the Millennial Generation, a generation with significant spending power to your marketing plan.
1. Take Your Marketing Online
82% of Millennials use Facebook and other social media. Millennials are tech-savvy and are searching for everything online, including real estate. Marketing online gets your property listing out to as many people as possible. Posting on Instagram, Twitter, and Facebook gives Millennials the opportunity to view your listing, which they otherwise may not be aware of.
High-quality photos with modern conveniences will pique the Millennial’s interest. Just be sure to have your mobile device ready for business. Millennials are online often and expect quick replies or their interest will fade quickly. Be prompt, informed and cheerful for the best results
2. Accentuate the Space
Millennials enjoy big spaces where their friends can gather. They are social people with many friends. They appreciate a large kitchen for hosting dinner parties and a large living room to accommodate large groups of friends or networking groups.
3. Highlight the Amenities
Millennials enjoy convenience and fun. Highlighting amenities like a pool, rooftop, high-tech washer and dryer will be helpful in getting their attention.
4. Location, Location, Location
Millennials will be drawn to a residence close to their work and will appreciate their home being close to their favorite restaurants and cultural events. Sports arenas, concert venues, and bars are other popular places Millennials enjoy frequenting with friends.
5. Be a Resource
Providing helpful and prompt information to the Millennial crowd will be well received. Trash days, schools zones, proximity to highway access, and reassurance that the area is safe will be information the Millennial Generation will be happy to learn.
Lacking patience and a high attention span, Millennials are known as the instant gratification generation. Millennials are accustomed to having their needs and concerns met immediately. If you can respond quickly to their queries, you may have a new buyer for your home.
If you need assistance drafting a contract or performing the title and closing functions, call our office for an appointment. We are here to serve you.
Richard S. Weinstein
Richard S. Weinstein is an experienced real estate attorney. Hire him if you need legal advice when purchasing or selling a home. He can help review important and relevant documents and ensure you are navigating the process correctly and legally regardless of which side you are on.
With over 50 years of experience as an attorney, Richard S. Weinstein assists clients with the important financial situations in their lives. Whether you are dealing with bankruptcy, real estate (both commercial and residential, including short sales, foreclosures, and title insurance), estate planning, probate, business formations, or sales or mergers, Richard S. Weinstein is the attorney with the education, experience, and knowledge you need! Call us at (561) 745-3040 or visit his website at rweinsteinlaw.com.
Law Office of Richard S. Weinstein, P.A.
250 S. Central Blvd. #101
Jupiter, FL 33458
Phone: (561) 745-3040
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